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Implementing global DXP to increase productivity and reduce costs for a leading self-care brand

A global self-care brand wanted to build an integrated digital platform to increase productivity and reduce intricacies in governing multiple systems. As they were operating in the US, Asian, and European markets, they wanted to consolidate all their digital properties so that they could reuse and repurpose content and components for all their brands and speed up the time to market.

 

Challenges in the existing ecosystem

  • Platform doesn’t have the flexibility to create a new page or even to make little changes and totally developer dependent.
  • Lack of reusable features due to poor site architecture.
  • Increased Total Cost of Ownership as features available to one country could not be reused in other countries.
  • Architecture is more IT-centric than user-centric resulted in restricted cloning, localization and high on maintenance.
  • No dedicated dashboard to monitor performance.

Developing a highly flexible digital foundation

Our team of Drupal Consultants and Drupal developers built a unified, efficient, and connected digital system with the required architectural transformation that quickened the time-to-market, effortless content authoring experience, better global governance, and helped to gather usable metrics to monitor performance.

Effortless content publishing experience

The new architecture based on Drupal 8 helped the marketing and internal teams to easily create page layouts by themselves and publish them as per their convenience and reduced the developer dependencies. Additionally, the team also added a moderation workflow for content in which the teams can determine where the content to be moderated and provided individual authority. This thoughtful feature empowered the teams with self-serving ability and solved the biggest problem of the client.

Global taxonomy

To handle the large product base of the company and to enhance the user experience, a global taxonomy structure was created with different menus, breadcrumbs, and page template categorization.

Reusable components

Global components like headers, footers, and content components like sliders, carousal, and dynamic API components for 3rd party integrations can be easily reused and repurposed across other pages of the site as our team built a new component-based architecture. This reduced the time-to-market to a great extent.

Comprehensive dashboard

Our team built KPI dashboards to monitor performance, security, compliance, and SEO. Additionally, the dashboard provided a 24/7 uptime monitoring feature and this enabled the client to track customers in real-time. We also integrated a powerful dashboard to capture global and brand-specific data insights.

Increased organic visibility

Our team optimized the website for search engines by improving the meta description, removing broken links, sitemap, URL redirects, URL structure, and language-specific URL. The team also increased the website’s overall performance for desktop and mobile devices.

Multilingual website

For a global brand, it is important to have websites in country specific-languages for better reach and user engagement. We build the platform with multilingual capabilities and the teams can reuse the components based on their needs.

Outcomes delivered

  • Reduced Total Cost of Ownership by 75%
  • Content updates and management improved by 50%
  • Performance improved by 80%
  • New landing pages can be created in minutes
  • Reduced developer dependencies significantly

 

 

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