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Dec 30, 2020

How Drupal 9 can improve your MarTech stack’s performance? Here are the top 5 reasons.

How Drupal 9 can improve your MarTech stack’s performance? Here are the top 5 reasons.

With the number of messages and information consumed through different channels and devices, today’s customers’ attention span is very less. Hence, every organization is forced to invest in different marketing tools to reach out to their customers at speed and scale. But having multiple marketing tools cause miscommunication between the internal teams, fail to provide a unified view of your customer, and most importantly, it paves way for a disconnected user experience.

Gartner’s study indicated that marketing leaders reported only utilizing 58% of their MarTech stack’s potential indicating the need to consolidate their different customer-facing applications into a single system.

Drupal 9 is a powerful and efficient Digital Experience Platform that can help integrate your content, commerce, and MarTech stacks uniformly that it helps users receive an outstanding experience. Here are the top 5 reasons:

In-built Marketing Automation Support

Drupal 9 offers several in-built marketing automation modules as well as provides support to open-source modules like Google Analytics, HubSpot, Marketo, Pardot, and Mailchimp, etc., This helps to plan and conduct effective campaigns for better customer engagement, conversion, and retention.

Personalization Capabilities

With personalization engines like Acquia Personalization or any other third-party personalization modules, Drupal 9 help you to gather data from the geolocation, browser history, device type, and behavior taxonomies, etc., to deliver personalized experience for your customers throughout their journey and increase their engagement and conversion.

Centralized Data

With quality data, you get to know your customer’s profile better and deliver individualized experiences across all digital touchpoints. The new Drupal 9 can seamlessly integrate with Acquia Customer Data Platform or any other external Analytics tool, CDPs, DMPs, CRM, to gather the right data. Since Drupal 9 follows the API first approach, integration with any third-party system is easier.

E-Commerce Integration

E-Commerce sites can be synced as Drupal entities on Drupal sites and help deliver content-driven commerce experience. Drupal 9 provides native integration support for E-commerce platforms like Elastic Path, Shopify, Magento, BigCommerce, etc.

Digital Asset Management

As customer expectations keep evolving, there is always a need to update and publish content faster. Drupal 9 offers excellent API capabilities and helps to centralize and optimize key digital assets and product information. This feature can reduce the time to market and increase the company’s online visibility quickly.


All the above-mentioned features make Drupal 9 a superior and efficient DXP (when compared to the previous versions of Drupal) and improves your MarTech stack’s performance to a greater level.

To get more insight into Drupal 9, read our Point-of-View, “What Marketers and Digital Teams can expect from Drupal 9?”.

If you are looking to upgrade from Drupal 7 or Drupal 8 to Drupal 9, or thinking of migrating from other content management platforms to Drupal, contact our Drupal consultants today!

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